Oxford University Press's
Academic Insights for the Thinking World

  • Author: Kelley Gullo

Why morning people seek more variety

Imagine two consumers, John and Mary. During a typical morning, John sluggishly drags himself out of bed after snoozing the alarm clock several times. He then brushes his teeth, bleary eyed, and slowly makes his way to the kitchen. His wife, Mary, has already poured him a cup of coffee. She’s bright-eyed, dressed, and ready […]

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