Oxford University Press's
Academic Insights for the Thinking World

  • Author: Joost M.E. Pennings

Understanding producers’ motives for adopting sustainable practices

Why would agricultural producers engage in practices such as conservation, animal welfare, waste management, or organic farming? The literature hints that economic, social, and personal motivations are drivers of adoption. Sustainable practices are welcomed by farmers if there is a potential increase in profitability through more efficient processes, or as a source of differentiation (i.e. labelling).

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