An interview with March Mammal Madness founder Dr. Katie Hinde
March Mammal Madness was created by Dr. Katie Hinde of Arizona State University and is a program which presents a bracket of 64 species of animals. Participants use scientific research to predict which species would win in a face-off. Virtual “battles” between contenders are then narrated on Twitter using scientific research and an element of chance. The species are narrowed down and eventually one winner is declared.