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Academic Insights for the Thinking World

  • Author: Devin Briski

Hop heads and locaholics: excerpt from Beeronomics

Beer drinkers across the United States observe the National American Beer Day annually on 27 October. Over the last decade two IPAs, craft beer and microbreweries have taken over the American beer market and continue their steady growth. This extract from Johan Swinnen and Devin Briski’s Beeronomics discusses some of the strategies of the American craft beer movement.

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