Oxford University Press's
Academic Insights for the Thinking World

  • Author: Derek M. C. Yuen

John Boyd and Sun Tzu’s The Art of War

Renowned US military strategist John Boyd is famous for his signature OODA (Observe-Orientation-Decision-Action) loop, which significantly affected the way that the West approached combat operations and has since been appropriated for use in the business world and even in sports.

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