Oxford University Press's
Academic Insights for the Thinking World

  • Author: daniella kupor

The value of mistakes

John Pierre, a renowned pastry chef, is making a new batch of chocolate. Not paying attention, he leaves the chocolate in the oven for an extra five minutes by mistake, resulting in the chocolate having a different taste than he had intended. In light of this chef’s mistake, how interested are you in buying this chocolate? Companies, in general, hesitate to release mistakes, much less advertise them to consumers as a unique product.

Read More