To celebrate the continuously expanding field of Business and Management, we reflect on some of the most popular topics researched by users of Oxford Scholarship Online this past year. Explore the collection and enjoy free access to chapters from our top five most visited titles, for a limited time.
1. Society and the Internet edited by Mark Graham and William H. Dutton
How is society being reshaped by the continued diffusion and increasing centrality of the Internet in everyday life and work? Drawing from a range of disciplinary perspectives, Internet research can address core questions about equality, voice, knowledge, participation, and power.
This free chapter explores the potential for digital media to have transformative and revolutionary effects on access to information, services, and global markets.
2. Open Innovation Results by Henry Chesbrough
To get valuable results from innovation, businesses must open up their innovation processes and finish more of what they start. They need to open their knowledge flows to generate new growth, and unused internal knowledge must flow openly to others to generate new revenue and future business opportunities.
This free chapter reviews the core ideas behind Open Innovation, discusses what it is and is not, and shows how it can deliver more value to organizations and to society.
3. Ringtone by Yves Doz and Keeley Wilson
In less than three decades, Nokia emerged from Finland to lead the mobile phone revolution. It grew to have one of the most recognizable and valuable brands in the world and then fell into decline, leading to the sale of its mobile phone business to Microsoft.
This free chapter of Ringtone discusses this decline and looks at the options Nokia’s management team considered with regard to its smartphone strategy before ultimately choosing an alliance with Microsoft.
4. Constructing Organizational Life by Thomas B. Lawrence and Nelson Phillips
Across the social sciences, scholars are increasingly showing how people “work” to construct organizational life, including the rules and routines that shape and enable organizational activity, the identities of people who occupy organizations, and the societal norms and assumptions that provide the context for organizational action.
This free chapter introduces the social-symbolic work perspective and three key forms of social-symbolic work: self work, organization work, and institutional work.
5. Cooperative Strategy by John Child, David Faulkner, Stephen Tallman, and Linda Hsieh
Cooperation has become the leading strategy adopted by business and other organizations. It is taking on new forms that are adapted to changing market expectations and technological possibilities in the rapidly evolving business environment.
This free chapter describes the contributions of managerial and organizational perspectives, such as strategic management theory, game theory, and organization theory, to the understanding of cooperative strategy.
Featured image via Pixabay
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