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Launching Powers of Persuasion


One of the many upsides to being a publicist is getting to attend launch parties for our books. Of course, organizing them is hard work, but the night itself can be a lot of fun. We OUP-UK publicists were last week at what is shaping up to be our party of the season for the launch of Winston Fletcher’s Powers of Persuasion: The Inside Story of British Advertising, which publishes here later this week. Below are some photos from the event.

Yesterday we posted a piece written by Winston Fletcher for OUPblog on when the British led the world in advertising.

Held at London’s incredibly beautiful Somerset House, we had a wonderful turn out including many of the great and the good from Britain’s ad-land, past and present. Winston gave an excellent speech where he confessed that though he had reached the top of his profession – he is the only person to have been both the Chairman of the Advertising Association and the President of the Institute of Practitioners in Advertising – he didn’t work for long in the creative side of the business. ‘Why?’, you ask. Well, when he did work in the creative side, he was the one who came up with the strapline “Have no fear, your piles will disappear!” for a campaign. He then decided he was better suited to the business side of advertising.

Also in attendance was former government Culture Secretary Chris Smith who is the current Chairman of the Advertising Standards Authority. He is pictured below with Winston Fletcher.

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