Oxford University Press's
Academic Insights for the Thinking World

9780199315765

Will print die?: When the inevitable isn’t

Mark Twain is reputed to have quipped, “Reports of my death have been greatly exaggerated.” Such hyperbole aptly applies to predictions that digital reading will soon triumph over print.
In late 2012, Ben Horowitz (co-founder of Andreessen Horowitz Venture Capital) declared, “Babies born today will probably never read anything in print.” Now four years on, the plausibility of his forecast has already faded.

Read More
9780190468903

How to write a grant proposal

Whatever its scale or ambition, a grant proposal aims to do two things: to show that a particular project needs to be supported by a funder and to show why some individual, group or organization is the right one—the best one—to carry out the project. Showing the “need” is largely an exercise in argumentative writing. It’s argumentative not in the hostile, red-faced, fist-shaking sense but in the classical sense of establishing a claim

Read More
9780195387070

Sticking my oar in, or catching and letting go of the crab

Last week some space was devoted to the crawling, scratching crab, so that perhaps enlarging on the topic “Crab in Idioms” may not be quite out of place. The plural in the previous sentence is an overstatement, for I have only one idiom in view. The rest is not worthy of mention: no certain meaning and no explanation. But my database is omnivorous and absorbs a lot of rubbish. Bibliographers cannot be choosers.

Read More
sorry about that

Ryan Lochte’s “over-exaggerating”

If there were an Olympics for making an apology, swimmer Ryan Lochte wouldn’t qualify. After being outed for his fake claim that he was robbed by men identifying themselves as Brazilian police officers, he took to social media for damage control. His Instragram apology on August 19 went this way

Read More
9780199283620

Esperanto, chocolate, and biplanes in Braille: the interests of Arthur Maling

The Oxford English Dictionary is the work of people: many thousands of them. In my work on the history of the Dictionary I have found the stories of many of those people endlessly fascinating. Very often an individual will enter the story who cries out to be made the subject of a biography in his or her own right; others, while not quite fascinating enough for that, are still sufficiently interesting that they could be a dangerous distraction to me when I was trying to concentrate on the main task of telling the story of the project itself.

Read More
9780195387070

“Clown”: The KL-series pauses for a while

Those who have followed this series will remember that English kl-words form a loose fraternity of clinging, clinking, and clotted-cluttered things. Clover, cloth, clod, cloud, and clout have figured prominently in the story.

Read More
9780199337583

Protecting our children from profanity

We adults are careful about swearing around our kids. We don’t want bad language to confuse or corrupt or otherwise harm them. As Steven Pinker says in passing while talking about profanity in The Stuff of Thought (2007), “if some people would rather not explain to their young children what a blow job is, there should be television channels that don’t force them to,” and there are. We have every right to be protective of our children even if we don’t have a reason.

Read More
9780195387070

Etymology gleanings for August 2016

There was a desperate attempt to find a valid Greek cognate for cloth, but such a word did not turn up. One way out of the difficulty was to discover a Greek noun or verb beginning with sk- and refer its s to what is known as s-mobile (“movable s”). Movable s is all over the place. For instance, the English cognate of German kratzen is scratch (the same meaning).

Read More
Word Origins

As black as what?

All words, especially kl-words, and no play will make anyone dull. The origin of popular sayings is an amusing area of linguistics, but, unlike the origin of words, it presupposes no technical knowledge. No grammar, no phonetics, no nothin’: just sit back and relax, as they say to those who fly overseas first class. So here is another timeout.

Read More
9780199300914

What makes a good campaign slogan?

Slogan-wise, this year’s presidential campaign gives us Donald Trump’s “Make America Great Again” and Hillary Clinton’s “Stronger Together” and “I’m with Her.” Trump’s slogan is a call to bring something back from the past. Clinton’s are statements of solidarity.

Read More
9780199337583

A collection of Victorian profanities [infographic]

Euphemisms, per their definition, are used to soften offensive language. Topics such as death, sex, and bodily functions are often discussed delicately, giving way to statements like, “he passed away,” “we’re hooking up,” or “it’s that time of the month.”

Read More
9780195387070

Etymology gleanings for July 2016

As I have observed in the past, the best way for me to make sure that I have an audience is to say something deemed prejudicial or wrong. Then one or more readers will break their silence, and I’ll get the recognition I deserve (that is, my comeuppance).

Read More
9780195387070

As clean as what?

In anticipation of the post on clean, I decided to say something about the idioms in which clean figures prominently, but chose only those which have the structure as clean as.

Read More
9780199937240

The challenge of adult language learning

Adult migrants often struggle to learn the language of their new country. In receiving societies, this is widely seen as evidence that migrants are lazy, lack the required will power or, worse, actively resist learning the new language as an act of defiance towards their new community. Unfortunately, most of those who point the finger at migrant language shirkers vastly underestimate the effort involved in language learning.

Read More