Oxford University Press's
Academic Insights for the Thinking World

  • Author: Paolo Pelosi

The importance of smell

The captivating scent of cakes and the compelling aroma of freshly brewed coffee attract you to a bakery in the morning. A male moth is flittering around, frenetically following the scent plume released by her female. What do these two phenomena have in common? Much more than we suspect, when we look at the molecular level. Imagine if we had a very powerful microscope enabling us to detect details

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