Brexit, Marmite, and brand loyalty in the Roman World
One of the early and somewhat unexpected effects of Brexit in the UK was the threatened ‘Marmageddon’, the shortage and subsequent price rise of the much-loved – and much-hated – Marmite. Brands were, however, also a part of much earlier economies. In ancient Rome, for instance, consumers placed their trust in a number of brand markers, which signified reputation and quality, and very often carried a certain prestige. This was particularly the case with food and drink, especially wine.