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How will Mitt Romney fare in the general election?

Rick Santorum suspended his presidential campaign yesterday and the air in America is abuzz with what will happen next in the Republican nomination race.

We sat down to chat politics with Sam Popkin, author of the upcoming The Candidate: What It Takes to Win – and Hold – the White House.

We asked how Mitt Romney will fare in a general election and why he has been underestimated as a candidate.

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It looks like we’ll have an exciting race for the White House in the fall.

Samuel L. Popkin is the author of The Candidate: What It Takes to Win – and Hold – the White House and Professor of Political Science at the University of California, San Diego. He has also been a consulting analyst in presidential campaigns, serving as consultant to the Clinton campaign on polling and strategy, to the CBS News election units from 1983 to 1990 on survey design and analysis, and more recently to the Gore campaign. He has also served as consultant to political parties in Canada and Europe and to the Departments of State and Defense. His most recent book is The Reasoning Voter: Communication and Persuasion in Presidential Campaigns; earlier he co-authored Issues and Strategies: The Computer Simulation of Presidential Campaigns; and he co-edited Chief of Staff: Twenty-Five Years of Managing the Presidency.

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One Response to “How will Mitt Romney fare in the general election?”
  1. [...] blog post “Five pivotal moments from incumbent campaigns” and view his previous videos “How will Mitt Romney fare in the general election?” and “Who should Mitt Romney choose as his Vice Presidential running [...]

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