Oxford University Press's
Academic Insights for the Thinking World

What makes an image an icon?

Image, branding, and logos are obsessions of our age. Iconic images dominate the media. In his new book, Christ to Coke,  art historian Professor Martin Kemp examines eleven mega-famous examples of icons, including the American flag, the image of Christ’s face, the double helix of DNA, and the heart.

In the three videos below, Martin Kemp discusses three of those iconic images: the Mona Lisa, the Coca-Cola bottle, and the swastika.

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