Oxford University Press's
Academic Insights for the Thinking World

December 2010

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4 Lessons from the Legacies of Washington & Lincoln

Tweet As the year draws to a close, we’ve been reflecting on all the wonderful books published in 2010, and in doing so, we’ve also realized there are some classics worth revisiting. The authors and friends of Oxford University Press are proud to present this series of essays, which will appear regularly until the New […]

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The Battle “For the Cure” – The Phrase, That Is

By Gayle A. Sulik

Laura Bassett wrote a scathing essay in Huffington Post about Susan G. Komen for the Cure‘s legal dealings to win control over the phrase “for the cure.” According to Bassett, “Komen has identified and filed legal trademark oppositions against more than a hundred…charities, including Kites for a Cure, Par for The Cure, Surfing for a Cure and Cupcakes for a Cure – and many of the organizations are too small and underfunded to hold their ground.”

Why would the largest, best funded, most visible breast cancer organization put so much energy

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Why We Can’t Manage Without Fowler

By Duane W. Roller
Sitting on my desk, never out of reach, is one of the most durable of the Oxford World’s Classics: H. W. Fowler’s Dictionary of Modern English Usage. First published in 1926, and now in its third revised edition, it has been a staple of writers for nearly a century. Henry Watson Fowler (1858-1933) was an English schoolmaster who turned to lexicography and worked on a number of Oxford University Press dictionary projects. But he will be forever remembered for his Dictionary of Modern English Usage, usually known by professional writers just as “Fowler.”

And what is Fowler? It is basically an encyclopedia of the usage of the English language. It provides a variety of nuggets on how to write English properly. If, like this writer, you can be

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When a Language Dies

By David Crystal
There’s a language dying out somewhere in the world every two weeks or so. It’s a far greater crisis, proportionately speaking, than the threat of extinction facing plants and animals. Half the world’s languages are so seriously endangered that they are likely to disappear this century. That’s 3000 languages, maybe.

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Go ahead. Raise the retirement age. Who can afford to retire anyway?

By Mariko Lin Chang

Any day now the Senate will decide whether to raise the retirement age to 69. Proponents argue that raising the retirement age is necessary to save Social Security. Opponents argue that raising the retirement age will disproportionately hurt low-income and minority workers. But this is all irrelevant to many because recent actions by the Senate and current economic realities have already helped to ensure that most people won’t be able to fund their “golden years.”

Take women, for example. Given the Senate’s failure to pass the Equal Paycheck Act, it’s unlikely that the persistently stubborn wage gap will decline on its own, leaving women earning only 77 cents for every dollar earned by men. Assuming that the typical person works about 40 years

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2030: A Health Science Odyssey

By Richard Barker
Depending on our age, 20 years can seem an endless future or a quick march to old age. What will the next twenty years bring the young and the old in the world of health? Journeying into the future of medicine, what do we see? Implanted cells replacing medicines? Personalized therapy? Miniature devices roaming the body to seek and destroy rogue cells? It’s becoming possible to answer such questions.

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Happy Birthday Jane Austen!

Yes, today would be Jane Austen’s birthday, and to celebrate it, we’ll be doing a giveaway to 6 lucky tweeters. International readers, keep your eyes on @OWC_Oxford and when you see, “It’s Jane Austen’s 235th birthday!” just retweet it before 3pm GMT! Live in the US? Follow @OUPblogUSA. You’ll have until 3pm ET. Winners will be announced on Friday

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Doesn’t it make you wanna dance?

The new edition of the Oxford Dictionary of Dance, by Debra Craine and Judith Mackrell, informs readers about all things dance, from Fred Astaire and George Balanchine, to Japanese butoh, krumping, and tap dancing. At this time of year, theaters are full of wonderful dance productions from The Nutcracker to Swan Lake (and even Black Swan, in a different way, is making a splash). Here are a few entries about choreographers, works, and dance styles that I especially enjoy – with links to videos of some of the works described to further your dance education. –Hanna Oldsman, Publicity Intern

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A “Basket” Case of Etymology

By Anatoly Liberman

Words related to material culture often end up in a trashcan labeled “origin unknown.” This is not surprising, for things are regularly imported with their names, and those may be hard to trace to their roots. The number of English words for “basket” (some of them local and little used outside their dialects) is great, and the etymology of some has not been ascertained. For example, we have maund, strongly reminiscent of Dutch mand and possibly a borrowing from Dutch (“of debatable origin”), creel, from Old French (also “of uncertain origin,” perhaps ultimately from Latin craticulum, that is, a little cratis “wickerwork”), and punnet “a chip basket” (it surfaced only in the 19th century and appears to be a diminutive of pun, a dialectal variant of pound, for punnets, like other baskets, were in some places used as a measure; compare a basketful of…

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Measure for Measure: Student fees under-researched?

By Nigel Bradley
“Knowledge is Power” is a quotation that dates back to 1597 and is attributed to Sir Francis Bacon. And there lies the reason to conduct market and social research. Surveys, focus groups and observation allow us to build gaps in our knowledge, to identify demand and thereby supply what is needed (or wanted). Research information minimises risks in decision making, it saves money, increases productivity and is generally valuable.

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Are the UN’s Millennium Development Goals missing the point?

By Susan Pick and Jenna T. Sirkin

In September, our world leaders met in New York for the Summit on the United Nations Millennium Development Goals. They congratulated one another for lower child mortality rates, the increase in women’s empowerment and a reduction in the number of new HIV/AIDS cases; they lamented how far we are from reaching the eight goals we established ten years ago. But are they missing the point?

One of the Millennium Development Goals is particularly complex: achievement of universal primary education. We measure the progress made toward this goal with net enrollment ratios, the proportion of pupils who finish primary school, and literacy rates. We know that according to the UN’s 2010 report, “enrollment in primary education

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Obama’s Deal with Jon Kyl

By Elvin Lim

Obama is a politician, and that’s why he’s made an estate tax deal with Jon Kyl in return for Kyl’s support for ratifying the START treaty.

As Senator Chuck Schumer has suggested, the Democratic party would probably benefit by allowing the Bush era tax cuts to expire, but this is not what Obama is proposing because he has something up his sleeve.

Consider if Democrats allowed the Bush tax cuts to expire. People would be angry for a few days, but then come 2011, Democrats would be in a better bargaining position to play chicken with Republicans. Democrats would then be able to dare Republicans to

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Perceiving Death in the News

Images of people about to die surface repeatedly in the news and their appearance raises questions: What equips an image to deliver the news; how much does the public need to know to make sense of what they see; and what do these images contribute to historical memory? These images call on us to rethink both journalism and its public response, and in so doing they suggest both an alternative voice in the news – a subjunctive voice of the visual that pushes the ‘as if’ of news over its ‘as is’ dimensions – and an alternative mode of public engagement with journalism – an engagement fueled not by reason and understanding but by imagination and emotion.

In About to Die: How News Images Move the Public, Barbie Zelizer suggests that a different kind of news relay, producing a different kind of public response, has settled into our information environment.
Click through to watch a video from the Annenberg School for Communication.

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“Undercover Boss”: Lying to Tell the Truth

Clayton P. Alderfer

Undercover Boss, one of reality TV’s newest additions, is based on a truth that many thoughtful CEOs grasp: they do not have a thorough understanding of what goes on at the middle and bottom of their organizations. There are multiple reasons why. Immediate subordinates do not know either. Middle and lower ranking managers withhold their understanding from those above them. First level managers cut deals with hourly workers that permit the employees to do well enough financially while not working too hard – lest the employees act disruptively. CEOs hired from outside have even less of an idea about what goes on, as insiders feel resentful about being subject to outsider rule and choose not to tell what they know. The reasons why CEOs face this predicament are thus far reaching. The question for CEOs who grasp this tough reality is whether they can do anything about it.

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The Noun Game – A Simple Grammar Lesson Leads to a Clash of Civilizations

By Dennis Baron

Everybody knows that a noun is the name of a person, place, or thing. It’s one of those undeniable facts of daily life, a fact we seldom question until we meet up with a case that doesn’t quite fit the way we’re used to viewing things.

That’s exactly what happened to a student in Ohio when his English teacher decided to play the noun game. To the teacher, the noun game seemed a fun way to take the drudgery out of grammar. To the student it forced a metaphysical crisis. To me it shows what happens when cultures clash and children get lost in the tyranny of school. That’s a lot to get from a grammar game.

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