http://blog.oup.com/2008/03/marketing/ Academic insights for the thinking world. Fri, 24 May 2013 00:55:07 +0000 hourly 1 http://wordpress.org/?v=3.4.2 http://blog.oup.com/2008/03/marketing/#comment-143219 anonymous Sun, 30 Mar 2008 03:41:55 +0000 http://blog.oup.com/2008/03/marketing/#comment-143219 Interesting to consider that while the availability of free e-content apparently drives print sales, it may not drive the sale of additional e content. Thinking specifically of the NY Times website and their "Times Select" experiment, which obviously did not quite work, even with their stellar brand name! Interesting to consider that while the availability of free e-content apparently drives print sales, it may not drive the sale of additional e content. Thinking specifically of the NY Times website and their “Times Select” experiment, which obviously did not quite work, even with their stellar brand name!

]]> http://blog.oup.com/2008/03/marketing/#comment-141324 Money Agreement » Would you like somemoney, sir? Thu, 13 Mar 2008 14:07:16 +0000 http://blog.oup.com/2008/03/marketing/#comment-141324 [...] MakingMoneyMarketing [...] [...] MakingMoneyMarketing [...]

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