http://blog.oup.com/2007/04/widget/ Introducing brilliant authors to the blogosphere. Sat, 21 Nov 2009 22:43:07 -0600 http://wordpress.org/?v=2.8.4 hourly 1 http://blog.oup.com/2007/04/widget/comment-page-1/#comment-2474 My Repository is Bigger Than Yours: A Response to Book Widgets and Book Selling 2.0 : OUPblog Wed, 25 Apr 2007 18:09:45 +0000 http://blog.oup.com/2007/04/widget/#comment-2474 [...] Podolsky has written an excellent essay, Book Widgets and Book Selling 2.0 that clearly explains the thinking behind the large scale repository efforts underway at a few [...] [...] Podolsky has written an excellent essay, Book Widgets and Book Selling 2.0 that clearly explains the thinking behind the large scale repository efforts underway at a few [...]

]]> http://blog.oup.com/2007/04/widget/comment-page-1/#comment-2417 ibofightback Tue, 24 Apr 2007 22:21:55 +0000 http://blog.oup.com/2007/04/widget/#comment-2417 Actually, the Amway model has attracted over 4 million people who renew their membership every year. No more than 10-20% of those are actively out promoting Amway products, but it's still one hell of a big marketing group. 1st level "affiliate marketing" which attempted to take the same model online tends to give small returns. Companies that try to setup multi-level compensation find it's way harder than it looks to develop a setup that is fair and economically sustainable. Book type affiliate programs like Amazon are single level and notoriously difficult to actually make any meaningful money with. If however you earned a percentage on what others you introduced to the idea, and so on and so on - well, Alticor (Amway's mother company) paid out something like $2 billion dollars to people for doing that last year, with quite a number of individuals bringing in 7 and 8 figure incomes. So it's possible, but I don't see it happening. Actually, the Amway model has attracted over 4 million people who renew their membership every year. No more than 10-20% of those are actively out promoting Amway products, but it’s still one hell of a big marketing group. 1st level “affiliate marketing” which attempted to take the same model online tends to give small returns. Companies that try to setup multi-level compensation find it’s way harder than it looks to develop a setup that is fair and economically sustainable. Book type affiliate programs like Amazon are single level and notoriously difficult to actually make any meaningful money with. If however you earned a percentage on what others you introduced to the idea, and so on and so on – well, Alticor (Amway’s mother company) paid out something like $2 billion dollars to people for doing that last year, with quite a number of individuals bringing in 7 and 8 figure incomes. So it’s possible, but I don’t see it happening.

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