Comments on: 5 Myths about Brand Names http://blog.oup.com/2006/01/5_myths_about_b/ Academic insights for the thinking world. Thu, 09 Feb 2012 20:48:00 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Katya Miller http://blog.oup.com/2006/01/5_myths_about_b/comment-page-1/#comment-95 Katya Miller Tue, 28 Feb 2006 17:09:27 +0000 http://216.110.190.15/2006/01/5_myths_about_brand_names/#comment-95 Steve, You forgot to mention one thing in "Myth #2: There are no words left to steal from the dictionary" - the name's availability. There are more than 200,000 applications being submitted every year for trademarking in U.S. If anything, I think we are running out of time to trademark the natural words in English, and the only option left is to come up with the coined brand names. It is not the matter of finding the name, but whether the name is available from the legal perspective. Thank you. Steve,

You forgot to mention one thing in “Myth #2: There are no words left to steal from the dictionary” – the name’s availability.

There are more than 200,000 applications being submitted every year for trademarking in U.S.

If anything, I think we are running out of time to trademark the natural words in English, and the only option left is to come up with the coined brand names.

It is not the matter of finding the name, but whether the name is available from the legal perspective.

Thank you.

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